Experience

Hampton Roads Chamber of Commerce CEO Welcome Breakfast, 2017

Senior Manager Marketing Operations at InMotion Hosting

May 2022 – Present · Virginia Beach, VA

• Functional areas of responsibility included: Leadership, Developer Relations, Go To Market Plans, Manage the MarTech Stack, and all the things related to WordPress and Product Marketing.
• Lead Go To Market strategies for new WordPress SaaS product line across multiple channels.
• Secure media buys, work with partners, and oversee campaign deliverables.
• Work closely with Sales, Product Line Managers, and Product Development teams to align marketing goals to revenue KPIs, and guide my own team to deliver.

Demand Generation Manager at InMotion Hosting

August 2019 – May 2022 · Virginia Beach, VA

• Functional areas of responsibility included: Advertising, Content Marketing, Data-Driven Strategies, Go To Market Plans, Inbound Lead Gen, Leadership, Marketing Automation, PR, SEO/SEM.
• Build demand generation programs that leverage a multi-channel approach to achieve revenue and pipeline goals.
• Work closely with product and sales teams to drive qualified leads through optimized programs across all digital channels.
• Develop Go To Market strategies for new product launches with comprehensive media budgets, lead estimates, earned media channels, and ABM.
• Implement a marketing automation platform, including lead gen forms, email campaigns, and logic-based automations.
• Lead a team passionate about SEO best practices, content marketing, social media and data-driven marketing initiatives.
• Increase organic search traffic to our WordPress properties by cleaning up technical SEO issues, implementing a content marketing strategy, revamping information architecture top-to-bottom, and rolling out schema markup.

Group Account Director at Ammunition

January 2019 – June 2019 · Atlanta, GA

• Functional areas of responsibility included: Analytics, Content Development/Strategy, Digital Strategy, Leadership, Marketing Automation/CRM, Project Management, Quality Assurance, Search Engine Optimization, Statements of Work, Status Reports.
• Provide Ammunition’s clients with best-in-class account management and digital marketing strategy.
• Manage multiple projects on a daily basis, including project planning, execution and closure.
• Execute leads campaigns for national Business Units and interface with Regional Marketing Managers weekly.
• Cultivate relationships with clients, maintaining ongoing communication, and facilitating solutions to address concerns.
• Lead weekly project status calls with multiple clients and stakeholders.
• Consistently deliver projects on time using internal and contractor staff.

President at Visual Harbor

May 2017 – December 2018 · Virginia Beach, VA

• Functional areas of responsibility included: Brand Strategy, Business/Thought Leadership, Content Development/Strategy, Digital Strategy, Marketing Automation/CRM, Media Investments, Mobile App Development, Project Management, Ship Projects/Products, Social Media, Statements of Work, Stakeholder Reports, Training/Mentoring, and Website Development.
• Build and grow client relationships, write and negotiate client proposals and contracts, and manage the overall delivery of client engagements.
• Provide thought leadership and contribute specific points of view on key industry topics through various communication channels.
• Oversee a vast portfolio of projects spanning multiple customers and industries.
• Streamline agency processes and business operations to significantly minimize billing errors, and improve internal and external communication loops.

Executive Interactive Producer at Visual Harbor

August 2012 – May 2017 · Virginia Beach, VA

• Oversee the day-to-day prioritization of work operations, projects and scope, troubleshooting, quality control, and vendor relations.
• Manage numerous projects at any given time, including the documentation of priorities and timelines, budget and client expectations, the development of requirements and a cohesive product vision, and, working closely with development and content teams to ensure that new features are delivered on time and per spec.
• Successfully ship products for software applications, mobile-friendly websites, strategic digital marketing campaigns, and mobile applications.
• Align clients’ growth plans with strategic digital marketing roadmaps.
• Implement a company-wide project management and job number system.
• Serve clients in various industries including higher education, professional associations, non-profits, real estate and property management, retirement communities, law firms, and professional services.

Director of Interactive Services at Otto Design & Marketing

December 2006 – August 2012 · Norfolk, VA

• Functional areas of responsibility included: Analytics Reports/Insights, Animation + Interactive Media, Audio/Video Editing, Content Development/Strategy, Content Management System Builds, Digital Asset Production, Digital Strategy, Email Marketing, Graphic Design, QA Testing, Search Engine Optimization, Website Development.
• Provide critical project management resources, development and strategy to support the clients’ advertising and marketing strategies.
• Championed new technologies and digital trends to elevate the quality of work output by the agency.
• Led the development of the award-winning Virginia Beach Economic Development mobile app including project management, technical documentation, and delivery. Architect a Content Management System to manage real-time content updates for the app.
• Code dynamic and interactive websites from scratch, lead email marketing deliverables and strategy, perform daily website maintenance, administer server management (hosting, email, DNS), pull detailed analytics reports, scope and estimate projects, content creation / organization, cross-compatibility testing, and technical documentation.
• Standardized procedures for web products across the agency.

E-Commerce Content Developer at InterContinental Hotels Group

April 2004 – December 2006 · Atlanta, GA

• Implement and manage multi-lingual content for website promotions, brand merchandise sales, and marketing campaigns for the Priority Club Rewards website (www.priorityclub.com).
• Actively participate in numerous project life cycles as the lead content manager.
• Worked daily with Day Communiqué for content updates and version control; flush cached content through Akamai CDN; and work with VFM Leonardo for hotel virtual tour images.