Atlantic Shores

Through vh.agency, I ensured that the client’s lead generation objectives were met through a strategic communication plan including brand awareness, digital marketing, lead generation and nurturing, responsive website presence, social media community management, reputation management, and more.

Key Responsibilities & Deliverables:

• Project Management
• Develop Competitive Positioning Plan
• Digital Marketing & Creative Development
• Social Media Content Calendar & Community Engagement
• Website Development & Updates
• Resident Community Website
• Monthly Advertising Reports & Recommendations
• Led Mobile App Team
• Design & Program Email Drip Campaign
• Vendor Management

Results:

• Digital Marketing generated the most qualified leads, outperforming traditional media (print, radio)
  • Leads resulted in at least one to two home purchases per month
• Increased Facebook likes by 372.66%
• Lowered CPC to $10-$20
• 400% increase in website traffic from PPC
• 300% increase in website traffic from Facebook Ads
• Organic Search leads as the top website traffic channel