Strategic Communication
Content Strategy
Design and organize content, pages and data into a structure that aids users understanding of a system, enables users to easily find the information they need, and complete the intended tasks. Create and/or revamp content to align with business goals and marketing strategies.
Brand Guidelines
Develop brand guidelines based on analysis and market research, producing recommendations for brand tone, creative applications, content strategy, and more.
Digital Marketing
Generate leads while building brand awareness through highly-targeted digital marketing plans, using robust landing pages, lead tracking and attribution, programmatic media, search and social media, and additional advertising operations.
Marketing Automation
Drive engagement and revenue through a full spectrum of dynamic emails, landing pages, forms, contact segmentation, and campaign flows. Manage marketing automation technology platforms to monitor and improve lead generation, lead management and automation processes using best practices.
Multimedia Production
Website Development
Back-end and front-end programming knowledge, including LAMP stack, responsive web, SEO techniques, and server configuration. Can also install, design and manage various CMS systems including WordPress, Drupal, Concrete5, etc.
Audio/Video Editing
Perform essential audio/video editing tasks, including capture, import, edit, animate elements, and export. Create custom soundtracks, assist with filming logistics, and provide on-set creative direction.
Animation
Animate websites, display banners, and other creative through a variety of motion tweening tools.
Graphic Design
Design, prototype, and optimize creative assets for website applications, social media, videos, display banners, and more. #photoshop #illustrator #indesign #sketch #axure
Business Value & Operations
New Business
Proven ability to prospect new business, write and design business proposals, and pitch custom-designed presentations to key stakeholders. Support company’s lead generation efforts through referrals, in addition to paid and organic search.
Leadership
Formerly the President of a local digital agency where I managed staff and contractors in cross-functional teams, streamlined agency processes and business operations to significantly minimize billing errors, and improved internal and external communication loops. Managed daily operations such as billing, new business development, hiring, onboarding, and mentoring.
Project Management
Coordinate, manage, and control projects in a uniform, consistent effort. Identify project requirements, address concerns and expectations, maintain communications with key stakeholders, and balance competing project constraints.
IT Operations
Oversee the day-to-day prioritization of work operations, projects and scope, troubleshooting, quality control, and vendor relations. Support marketing and development teams with mentoring, compliance, code reviews and contributions, and testing.